Wednesday, April 29, 2009

The Six Landing Page Conversion Rate Factors

Here is an article about the first elements to check in order to improve the conversion rate:

This article is an introduction to the WiderFunnel Landing Page Influence Function for Tests™ (or LIFT™) Model, a framework WiderFunnel Marketing uses to analyze conversion pages and develop test hypotheses. We have used this tool as part of a structured process to lift each of our clients’ conversion rates by between 10% to 277%.

Reade more here.

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