AdWords Conversion Optimizer II

Here is an update of the previous article.

Apparently I was not the only one thinking this was interesting:

"Last week's installment, "Google Conversion Optimizer: Best-Kept Secret in PPC?" generated more interest and response than anything I've ever written. Seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to many of you."

Here is the rest of the article.

AdWords Conversion Optimizer

Here is an interesting article about a new feature of Adwords: the Conversion Optimizer.

"I'm going to go out of sequence again and describe a new Google AdWords that will, IMHO, change PPC advertising in a fundamental way. Frankly I'm surprised that there's been so little discussion about the feature in print, forums, blogs, etc.

I'm talking about the Google AdWords Conversion Optimizer. Google quietly added this feature to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify."

According to this article this feature helps to increase conversion and to lower costs.

Read more

Multiple site PageRank check

I order to check multiple URLs PageRank I would suggest to use two sites.

Start with:

http://www.findpagerank.com/

For this site there is no limit of number of URLs that you can check at once. But for any reason it cannot find the PageRank of some URLs.

Then copy/paste the results into excel and sort by PR (right formula to extract the PR, find and replace 'has the rank:****' to have the URL cleaned).

Some URLs have no rank. This is due either to the fact that the URL has no rank, yet or because the site could not find them. Therefore you should use another site to check those URLs:

http://www.seochat.com/seo-tools/pagerank-lookup/

This site is able to find the PR of all URLs but it is limited to only 100 URLs at a time.

Copy/special paste the results into excel and sort them by rank (copy/special paste value, and get rid of empty cells with the formula 'IF(A2="","empty cell",B2)' and sort).

If there is only 200-300 URLs to check then use only the second link, if there are more use both links.