"I'm going to go out of sequence again and describe a new Google AdWords that will, IMHO, change PPC advertising in a fundamental way. Frankly I'm surprised that there's been so little discussion about the feature in print, forums, blogs, etc.
I'm talking about the Google AdWords Conversion Optimizer. Google quietly added this feature to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify."
According to this article this feature helps to increase conversion and to lower costs.
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