If you want that your websites gets fully appreciated by your reader it needs first to be found by robots. You know those programs which find your site and decide to index it or not.
You probably already know that flash and JavaScript are not seen by robots so you might want to avoid to use them for important content. The problem is that you don't always control the programming of the website, therefore you want to see (or show) how robots are seing your website. Here is a nice link that will help you: lynx viewer.
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